It’s here – SRAM have just launched their new flagship groupset, Red AXS! With redesigned levers, more powerful and adjustable braking, and smoother shifting, SRAM have tried to make this groupset feel “effortless” in every way. Developed in conjunction with the new Hammerhead Karoo head unit, this groupset has already secured a Grand Tour victory pre-release. Join Si in this video as he breaks down ALL of Red AXS’ newest features!
From GearJunkie.com
By Mark Wilson
Though plenty of die-hards live on single-speed rigs, for most cyclists, gears are the sweet elixir that makes riding fun.
It’s easy to take for granted the ease with which riders can cycle through gears on bikes these days. Derailleurs are the mechanisms that make changing gears on bikes possible. They move the chain from cog to cog on the rear or between chainrings on the front and manage the required chain slack.
Likewise, it’s easy to overlook or fail to appreciate the wide-ranging gear ratios on modern drivetrains. These make rides that were all but impossible for riders even a couple of decades ago accessible to nearly anyone.
Since the first bicycle, inventors and manufacturers have been slowly modifying and tweaking designs to perfect the derailleur and the larger drivetrains of bikes.
Some would argue that the industry is now near the peak of performance and capability with derailleurs and drivetrains. Others, however, view a brave new world on the horizon.
(photo/Shimano)
From CyclingNews.com
An aero gravel suspension fork, thru-axle batteries and solar-powered mudguards
When it comes to being a market leader in a segment, constant innovation is necessary in order to maintain that position. If you’re standing still, you’re moving backwards – the old adage goes.
Each innovation will begin as a simple idea, and as that concept goes through the various steps of becoming a reality, brands seek to protect their idea with a patent – or a series thereof.
Thanks to various free online patent-viewing resources, this provides the general public with a glimpse into the minds of our favourite brands; and a veritable treasure trove of concepts, ideas, and cool new future tech.
One brand in a market-leading position is American groupset manufacturer, Sram. While younger than its main rival, Shimano, and with a smaller share of the overall groupset market, Sram is just as entrenched in performance-level road and mountain bike groupsets, and has firmly cemented itself as one of the ‘Big Three’; the third position being occupied by Campagnolo.
From BicycleRetailer.com
The scammers are at it again. Sramcycling-dot-com is the latest in a string of websites offering cycling components at prices just too good to be true.
The site offers a large range of SRAM components at incredible prices, with a pledge to “serve every customer with the highest level of sincerity.” The only problem being the site is fake and seemingly offers zero sincerity.
Visitors to the site might have thought Christmas had come early, but these scammers are very much on Santa’s naughty list. The real SRAM has confirmed to CyclingTips that the website is fake and the brand has “taken action.”
As tempting as sramcycling.com’s prices are folks, do not be fooled by the claims “the company is known for providing Quality, Superior Customer Service and Product Selection [sic]”, chances are there is neither service nor product behind that fancy font.
Many cycling suppliers have had to deal with fake sites in recent years, including Wolf Toothand Shimano. SRAM also had a fake site, SRAM.Red, taken down in 2016.
