Sram has some wild new ideas, patents suggest
From CyclingNews.com
An aero gravel suspension fork, thru-axle batteries and solar-powered mudguards
When it comes to being a market leader in a segment, constant innovation is necessary in order to maintain that position. If you’re standing still, you’re moving backwards – the old adage goes.
Each innovation will begin as a simple idea, and as that concept goes through the various steps of becoming a reality, brands seek to protect their idea with a patent – or a series thereof.
Thanks to various free online patent-viewing resources, this provides the general public with a glimpse into the minds of our favourite brands; and a veritable treasure trove of concepts, ideas, and cool new future tech.
One brand in a market-leading position is American groupset manufacturer, Sram. While younger than its main rival, Shimano, and with a smaller share of the overall groupset market, Sram is just as entrenched in performance-level road and mountain bike groupsets, and has firmly cemented itself as one of the ‘Big Three’; the third position being occupied by Campagnolo.
