From the Peloton to the Boardroom: The Businesses of Cycling Legends
From WeLoveCycling.com
By Monica Buck
For many professional cyclists, retirement doesn’t mean stepping away from the sport entirely. Instead, some of the biggest names in cycling have turned their experience into successful business ventures. From bicycle manufacturing to wine production, these ex-champions have found new ways to make an impact. Here’s a look at what some of the most famous former cyclists are doing today.
Eddy Merckx – The Cannibal’s bicycle empire
Eddy Merckx, often regarded as the greatest cyclist of all time, wasted no time in building his post-racing career. In 1980, shortly after retiring, he launched Eddy Merckx Cycles, a premium bicycle brand based in Belgium. The company became synonymous with high-performance road bikes and was used by professional teams. Though Merckx later sold the company, his name remains one of the most respected in the cycling industry.
Image courtesy of EddyMerckx.com
