Clothes maketh the team: behind the scenes at WorldTour kit supplier Gobik
From Cyclist.co.uk
As kit supplier to Ineos Grenadiers, Gobik has to meet some very exacting demands. Cyclist peeks inside its hi-tech Spanish factory
Stepping into arrivals at Alicante airport, it’s evident this is cycling territory. Elite athletes in team-branded casualwear pull executive-style luggage through the corridors. Towering bike boxes roll along in step, policed by support staff.
But Cyclist isn’t heading to the weaving climbs of the Costa Blanca or the sun loungers of Benidorm. Our destination is the town of Yecla, about an hour’s drive inland, which is home to the headquarters of Gobik, one of Spain’s fastest-growing cycling brands and kit supplier to WorldTour teams Ineos Grenadiers, Movistar and FDJ-Suez.
Established in 2010 out of the embers of the previous decade’s financial crisis, Gobik is the brainchild of an architect and a motorbike helmet designer, who between them have built a global company on the foundations of a custom kit business.
