Born Out of Frustration: See How Liv Cycling Became the Leader in Women’s Bikes
From GearJunkie.com
Written by Seiji Ishii
Watch the story of how Bonnie Tu formed Liv Cycling after a frustrating ride around Taiwan with the founder of Giant Bicycles.
When Bonnie Tu stirred the leaders of the largest bike manufacturer in the world to start a women-only brand, males dominated cycling as a sport and industry. It was decades before there was a Tour De France Femmes. And women most often made do with smaller versions of men’s bikes and cycling gear.
Not only was cycling and manufacturing male-dominated, but her Taiwanese culture also placed males at the top of the value chain. In this video, Tu, an only child, states, “My grandma always asked my father to get a second wife in order to bear him a son.”
Image courtesy of Liv Cycling
