From Wired.com
By Joe Ray
Cyclists around the world are obsessed with the beautifully appointed bicycles from Blue Lug in Tokyo. As a bike nerd myself, and with a trip to Japan on my calendar, I had to pay a visit.
MY SUNDAY BIKE group has a couple little factions in it, but the longer I spend with them, the more their bike-nerd affiliations become apparent. There’s the people sporting the caps and vests of the bike shop in Seattle we ride out of, the people who wear spandex and the people who don’t, but the one group it took the longest to figure out were the Tokyo bike shop devotees.
Occasionally, someone on our ride would return from a trip to Japan and distribute Blue Lug stickers, little triangular reflectors, or have even taken orders for a T-shirt or sweater for a friend. When I asked my mechanic buddy Steve Gadingan about this shop, Blue Lug, he said, “They’re like the kids with all the toys, but they know what to do with them.”